Release

2025

Client

National Geographic x Citadel

Director

Ian Anthony Reid & Ezra Cohen

The Project

Long-term partner Citadel and Citadel Securities approached our agency partner, MOFILM, with a clear request: they wanted Distant Moon to bring their new collaborative branding campaign with National Geographic to life. The goal was to tell a story that celebrated Citadel’s role in enabling groundbreaking work from other world-class brands—in this case, helping National Geographic expand its legacy of exploration and education.

The Challenge

The campaign needed to accomplish three things at once:

• Showcase the visionary work of the National Geographic Society.
• Highlight Citadel’s role as a catalyst for world-changing projects.
• Deliver a high-end, visually stunning brand film—while working within the constraints of a single production day.

Our Approach

We designed an exceptionally efficient 1-day shoot in Washington, D.C. that captured the essence of the story while maximizing production value. Leveraging:

• National Geographic’s extensive archival portfolio of global projects
• The iconic National Geographic headquarters and its vibrant community of explorers
• Carefully crafted editorial pacing to keep audiences engaged across platforms
• Our creative direction placed the museum’s vision front and center—showing how Citadel’s financial support directly fuels tangible, inspiring outcomes.

The Story

Through a blend of cinematic footage, archival imagery, and compelling interviews, the film tells the story of how National Geographic is building a brand-new museum experience set to open in 2026. This new space will inspire future generations, offering immersive encounters with the Society’s research, conservation, and storytelling work. And at the heart of it all: Citadel’s investment made it possible.
The narrative positioned Citadel not simply as a sponsor, but as an enabler of transformative cultural projects—an organization that empowers others to push the boundaries of what’s possible.

The Impact

The campaign drove engagement across both Citadel and National Geographic channels, reaching audiences that care about exploration, science, and cultural innovation. It deepened brand association between Citadel and world-class institutions, positioning them as a forward-looking partner in global progress.
Result: A streamlined, high-impact production that married prestige storytelling with brand strategy—showcasing what happens when vision meets the right support

Release

2025

Client

Bipartisan Policy Center

Director

Ian Anthony Reid

The Project

Invisible Children is a powerful branded documentary produced for the Bipartisan Policy Center, shedding light on the often-overlooked impact of government systems and policies on vulnerable populations. Through intimate personal stories and compelling cinematography, the film calls attention to those who are unseen by the system, advocating for thoughtful reforms that prioritize dignity, humanity, and justice.

Release

2022

Client

Daily Wire

Director

Ian Anthony Reid

The Project

A gripping and cinematic trailer for The Enemy Within, this piece offers a tense and emotional preview of the documentary’s central narrative. Through striking visuals, measured pacing, and an evocative soundscape, the trailer introduces viewers to the story’s central conflict—one of trust, betrayal, and the fight to uncover the truth. Crafted to build intrigue, it leaves audiences eager to explore the full story.

Release

2020

Client

Federal Bureau of Investigation

Director

Ian Anthony Reid

The Project

This short branded documentary highlights the compelling story of Scot, an FBI agent whose unexpected journey into law enforcement defies convention. With cinematic visuals and authentic, personal storytelling, the piece explores Scot’s motivations, challenges, and personal triumphs—offering an inspiring look behind the badge. It’s part of a broader series showcasing the diverse individuals who serve as FBI agents, challenging assumptions and humanizing the faces behind the agency.

Release

2025

Client

AEI

Director

Ian Anthony Reid

The Project

Free[d] by Entrepreneurship is an inspiring branded documentary that explores how entrepreneurship can empower individuals to break free from systemic barriers and chart their own path forward. Through authentic storytelling, personal journeys, and impactful visuals, the film highlights the transformative power of small business ownership and the economic freedom it brings to individuals, families, and communities.

Release

2023

Client

Super Coffee

Director

Max Haben

The Project

Distant Moon and director Max Haben worked closely with the founders of Super Coffee to produce this brand launch film for Super Coffee shortly after their appearance on Shark Tank. Communicating the idea that Super Coffee is geared towards high-achieving young adults who are pursuing excellence and accomplishment across myriad industries, this branded doc blends the stories of an artist, an athlete, and an author to explain how Super Coffee fuels their routines.